Idea Mapping

“Infobox Book”
name Idea Mapping
image_caption Idea Mapping
author Jamie Nast
country United States
language English
subject Idea Mapping
publisher Wiley
release_date September 22, 2006
media_type Print (Hardcover)
pages 288
isbn ISBN-10: 0471788627 , ISBN-13: 978-0471788621

Executive Summary

How to Access Your Hidden Brain Power, Learn Faster, Remember More, and Achieve Success in Business.
The secret to tapping into your unused brainpower!
Idea Mapping is a simple and profound tool that helps individuals improve planning, creativity, thinking and learning while simultaneously creating and producing incredible results. An idea map is a colorful, single-page diagram that visually captures issues we face each day. This technique gives people the increased ability to more competently plan, organize, communicate, remember, innovate, and learn — and accomplish these faster than ever before! By engaging both hemispheres of the brain, this approach frees us to think, see, and understand far more efficiently than when using a multi-page, linear document outlining the same information.
The associative process that Idea Mapping uses is easy to learn and mirrors how the brain naturally and freely connects information. This book teaches readers how to create and read idea maps, describes the three keys to developing idea maps, and guides readers in overcoming potential obstacles when initially learning this skill. Idea Mapping includes a wide array of actual maps (and the stories behind them) created and used by 21 business people around the globe. Whether you’re an overwhelmed businessperson, an overworked entrepreneur, or someone who just wants to solve problems better and faster, Idea Mapping is a perfect guide for anyone who wants to work more efficiently—and achieve success in business and life. Jamie brings her practical workshop right to the reader.
A CD-Rom is packaged with each book and includes: a 21-day trial version of MindManager software by Mindjet (the world’s most successful mapping software provider), Flash demos that show this product in action, and PDFs that provide more information on how to use the software, as well as information on how others have used it themselves.

Author Bio

Jamie Nast (Plymouth, MI) is a licensed Master Trainer and Manager of the Americas for the UK-based company, The Learning Consortium. She regularly conducts workshops and has taught Idea Mapping to more than 15,000 people around the world. Jamie’s workshops augment mental aptitudes and maximize personal productivity. Her range of expertise spans idea mapping, speed reading, leadership, creating personal missions, memory, presentations, tapping creativity, empowerment, strategic planning, graphic facilitation, and learning to learn. She has been published in Personal Excellence and Purdue University’s Krannert Magazine, and has been a guest on and the Rolanda Watts Show. For more information see

Chapter Summaries


Chapter 1 – Battle of the Brains

This chapter gives some background on the author’s introduction to Idea Mapping, sets the stage for today’s demands and pressures of work and life, asks readers to find and analyze how they currently capture their thoughts, and discusses the benefits of Idea Mapping.

Chapter 2 – What is an Idea Map?

This chapter provides a definition and the history of Idea Mapping, provides a baseline activity for readers, and introduces readers to how our brains work associatively through two additional activities.

Chapter 3 – Reading and Creating Idea Maps

This chapter chapter teaches the guidelines for Idea Mapping, show how to read a map, and finally starts the reader creating their first map on their own.

Chapter 4 – The Three Basics of Idea Mapping

This chapter teaches mappers to identify key words, determine main branches, and create icons. The chapter closes with an assignment to create another map.

Chapter 5 – Detours

This chapter touches on some of the heart of this book. Often times when learning a new skill, practitioners hesitate to tell you some of the struggles that may ensue. This author has the guts to tell readers what they may struggle with and the experience to overcome these potential obstacles. Now that’s helpful!

Chapter 6 – Applications

This chapter begins introducing readers to a variety of applications that have come from 21 business people around the globe. These examples are hand-drawn and enable the reader to see a variety of styles and uses of Idea Maps.

Chapter 7 – The Question of Software

This chapter continues in the same vein, but the applications have been created using software as an additional alternative to hand-drawn maps. It also gives recommendations of choosing software to meet your needs.

Chapter 8 – It’s a Process

This chapter is all about growth, learning, being patient with yourself, and watching your maps evolve over time. Sometimes people give up on a new skill too quickly. See and hear the stories of three individuals who were brave enough to share their very first maps along with some of their more recent examples. For the color version of these and the other maps shown in the book go to

Chapter 9 – Team Mapping Method

This chapter outlines how to create Idea Maps for teams, brainstorming sessions, or any type of info-consolidation.

Chapter 10 – Breaking All the Rules

Who wants to be boxed in to a bunch of rules? Few that I am aware of. This chapter shows examples of Idea Maps that break all the guidelines on purpose – and the author actually promotes doing so. How freeing!

Chapter 11 – Your Presentation Revisited

This chapter closes the loop on a previous activity and should show a nice growth between the initial and final mapping activity.

Chapter 12 – Idea Mapping Menu

This chapter provides the reader with a large menu of applications they may want to experiment with as they learn to become more proficient in their mapping skills.

Chapter 13 – Real-Time Idea Mapping – The Final Challenge

Oh Boy! This is a little more challenging. When you are taking notes live in idea-mapping format, the suggestion is to start with a safe application. Couldn’t agree more!

Appendix 1 – Summary of Lessons

Appendix 2 – Workshop Information

:Business, Investing, Finance