Promotion of a lawyer’s or law firm’s services in any media including television and radio commercials, outdoor billboards, newspapers or magazines, and direct mailings where a fee was paid for placement.
In 1977 the Supreme Court addressed the limitations on advertising for lawyers in Bates v. State Bar of Arizona
In subsequent decisions, the Court focused on the use of illustrations in advertisements (Zauderer v. Office of Disciplinary Counsel, 1985) and the use of direct mailings toward potential new clients (Shapero v. Kentucky Bar Assn., 1988). In both cases, the limitations on advertising by lawyers and law firms were reduced.
Blackmun, Harry A.
Goldfarb v. Virginia State Bar
Sherman Antitrust Act