Tupperware became an American icon by pioneering the party-plan, direct-sales system. Tupperware has been sold chiefly by women (a majority of whom have no professional sales qualifications), who demonstrate the products to gatherings of friends in their homes. Although Tupperware products are not sold through stores, annual sales volumes exceeded $1 billion by the beginning of the twenty-first century.
Tupperware began when Earl Silas
At a home party in the 1950’s, company dealer Brownie Wise throws a piece of Tupperware into the air to demonstrate its strength.
Since the mid-1990’s, about 85 percent of Tupperware sales have been generated outside of the United States. By 2000, a Tupperware party took place somewhere in the world every 2.5 seconds, and an estimated 90 percent of American homes owned at least one piece of Tupperware.
Fuller Brush Company
Home Shopping Network
Women in business