|name||The Little Red Book of Wisdom|
|genre||Business & Economics|
|release_date||March 2007, revised April 2011|
|media_type||Print (hardcover), Kindle|
The Little Red Book of Wisdom contains twenty-three short chapters offering practical advice on topics ranging from business ethics to the value of hand-written letters. The themes of honesty, integrity, faith and simplicity are woven throughout. The book is divided into two parts, the first offering “wisdom for your professional life,” the second “wisdom for your personal life.”
DeMoss illustrates his common sense advice with anecdotes culled from twenty years of running a public relations company and from his experience as a husband and father of three children. The book holds up high ethical standards (DeMoss tells of turning down potentially lucrative accounts because of what he saw as an integrity issue), and also warns against relying too much on technology (the DeMoss group still employs human receptionists rather than an automated voicemail system).
DeMoss’s Christian faith is evident throughout the book. His company The DeMoss Group, works predominantly with Christian nonprofit organizations.